Supporting Snow Leopard Conservancy, Ladakh, India

Ayantara's Himalayan Commitment: Protecting Snow Leopards and Preserving the Himalayan Ecosystem

We're deeply committed to conserving the delicate ecosystem of the Himalayan region and safeguarding its majestic inhabitants, particularly the endangered snow leopards.

In collaboration with the Snow Leopard Conservancy in Ladakh, India, Ayantara takes a proactive stance in the conservation efforts aimed at protecting these elusive and iconic big cats. The Himalayan terrain, with its rugged landscapes and extreme weather conditions, serves as the natural habitat for snow leopards. However, their existence is increasingly threatened by various factors, including habitat loss, human-wildlife conflict, and poaching.

With every purchase from our brand, 1% of the revenue is directed to this trust, enabling them to carry out crucial conservation projects.

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Snow leopards are masters of stealth, perfectly adapted to thrive in the harsh environments of the Himalayas. Their distinct features, such as thick fur and long tails, enable them to navigate the rugged terrain with ease. Despite their remarkable adaptations, their population has dwindled significantly over the years, with estimates suggesting that as few as 4,000 to 6,500 individuals remain in the wild.

At Ayantara, we recognize the urgency of this conservation challenge and are dedicated to making a tangible difference. Through our collaboration with the Snow Leopard Conservancy, we channel a portion of our earnings to support their initiatives on the ground.